Success Story: Shiela Lirio Marcelo

By Alpha Miguel-Sanford

 

Shiela Lirio Marcelo, born and raised in the Philippines, is the founder and the CEO of the nation’s largest and fastest growing online marketplace providing  services such as child care, sitters, caregivers, tutors and senior  home care providers. As the Chief Executive of Care.com, Shiela Lirio Marcelo is noted for her high-energy and her ability to raise more than $35 million in venture capital funding, most recently in October 2010. In an article published by the Harvard Business School Bulletin, Shiela was described as an “active dynamo” who gets up most mornings at 4:00 o’clock and stays more motivated when she is busier. Shiela is one of the very few female technology entrepreneurs in the entire world who continues to advocate for female entrepreneurship and a Filipina at that.

Shiela Lirio Marcelo who graduated from Brent International School (High School) in Baguio City knew from an early age what business ethics is all about. Growing up from entrepreneurial parents with six children, she saw in them the values of being an executive and a business person which would later  on guide her throughout her corporate life.  She entered Mount Holyoke College, South Hadley, Massachusetts in 1989 majoring in economics and international relations. In 1996, she enrolled both at the Harvard Business School and Law School becoming one of the most sought after students in both school. While a student at the HBS, she was a representative and chair of the Education Committee, revitalized the HBS Ventures, among others. She also did a summer internship in the Philippines with Monitor Company, the management consulting firm.

 

Prior to establishing Care.Com, she was a corporate executive helping for-profit start-ups such as Upromise.com, TheLadders and MatrixPartners.  In 2006, after seeing the challenge of looking for a caregiver to her youngest son, she realized she was not the only one who was running into the same issue. As a business woman at that time, balancing life and family was a tough job.  With her educational and corporate background, she founded Care.Com with the vision of helping families find trustworthy and dependable care providers. Since then, Care.com has become one of the fastest growing online marketplace of home care providers with over 1.4 million unique online visitors each month and over 800, 000 members.

 

As her business grows so does Shiela’s achievements. In 2009, she was acknowledged as one of the Top 10 entrepreneur at Fortune’s Most Powerful Women Summit and one of the “40 under 40″ executives in Boston Business Journal. She also received the Ernst and Young Entrepreneur of the Year in 2010 for New England. In 2011, she was awarded a Marshall Memorial Fellowship and named as a Young Global Leader by the World Economic Forum for which she is co-leading a global task force on Women & Technology. Recently in March 2012, Sheila was named one of the 10 Most Powerful Women in Boston Tech by The Boston Globe’s Innovation Economy and was named a Henry Crown Fellow with the Aspen Institute.

She lives in the Boston area with her husband Ron, their two sons and two dogs.

Below are some of my favorite portions from an interview she had with the New York Times published in August 2010:

Q. What were some important leadership lessons?

A. I was promoted as a V.P. in my 20s at Upromise. I had to go hire an executive coach because two of my mentors said: “You’re kind of getting in your own way. You’re ruining your relationships with people because you’re so focused on this black and white.” There are so many shades of gray on how to get something done, and how people do things.

And that was a great learning opportunity for me, because I had mentors who held a mirror up and said, this is the important thing for you to focus on.

Q. How do you balance focusing on results and the people?

A. I think it’s a push-pull, and it’s a little bit of an experiment in really understanding who you’re managing and the relationship you have with that person, and what they’re capable of. I can’t say that there’s one way of managing, because there are so many idiosyncrasies when you’re managing a specific individual. So I think it’s learning the different styles that people have, and harnessing their strengths, and how they get motivated and what inspires them to get stuff done.

Q. So what did you learn from the executive coach?

A. The first thing she gave me advice on, and I give it to everybody, is to journal. Write things down. When you come out of a meeting, or you come out of an interview, or you just finished running a session, what’s on your mind? How did it make you feel? How did you make people feel? What’s going on? Again, it was raising my self-awareness around my management style. I think that was critical.

And then she taught me a lot about meditation. At first, I will tell you, it was the hokiest thing I’d ever heard. Why would I even consider this meditation thing? And now I meditate. It’s this belief around “turning the mind into an ally,” and there’s actually a great Buddhist monk who wrote a book with that title. It’s about how you talk to yourself. And it’s getting to know yourself.

The key thing is self-stability. People ask me all the time: How do you juggle so much? You’ve got kids. You’re running a company. You do it all. And I always tell them: It’s not really doing it all. It’s learning to kind of manage my mind and create the stability. And it’s not always balanced. It’s not always great. And I have to do a constant check-in with myself to just say, O.K., I’m doing O.K. I’m going to get through this day.

You wouldn’t think that an executive coach would provide that, but at a young age when I was a V.P., it was the most invaluable piece of advice I got — to focus on really talking to myself in a positive way that moves things forward as opposed to on the negative side.

Q. Anything unusual about the way you run meetings?

A. We make three types of decisions at Care.com. We do Type 1, Type 2, Type 3 decisions. Type 1 decisions are the decision-maker’s sole decision — dictatorial. Type 2: people can provide input, and then the person can still make the decision. Type 3, it’s consensus. It’s a great way to efficiently solve a problem.

Q. What else about the culture?

A. Everybody moves around every year and has a different seat in the company. And people don’t have a choice where they sit; we rotate them. Part of the reason was to embrace change, to remove turfiness so that you’re not just chatting with your friends and sitting with your friends.

You sit with somebody else from a different team so you get to know their job. What are they doing? What are they saying on the phone? How do they tick? And it’s getting to know different people, so that we build a really big team. And we do that every year. And it’s now actually become an exciting thing that people embrace.

 

To read other inspiring Success Stories, click here.

 

About the Author: Alpha Miguel-Sanford, is the founder and editor of Aspire.Motivate.Succeed, a personal development website, with the vision of educating and inspiring individuals in their pursuit of happiness and success. You can contact her at amsdaily@yahoo.com, follow and like her on Facebook Page AMSDaily and be friends with her on Twitter @identitysolved.

Saturday Success Story #24: Daphne Oseña Paez

Photo of Paolo Feliciano

By Alpha Miguel-Sanford

Daphne Oseña Paez is a household name in thePhilippines.

She is a Filipino TV show host, the producer of her own  home design TV show Urban Zone®,  a business woman (Daphne®), a jewelry designer, a Filipino blogger, a UNICEF special advocate, a product ambassador for Olay, a wife, and most especially, the mother of three children.

She is what I would call a “cosmopolitan woman”, somebody who knows a lot of things, who has combined her passion, her knowledge and everything she can possibly hold in her hands and put them into her life. She is ultimately the kind of woman we all like to be: successful, happy, loving, religious and creative!

As the Editor of this blog, I am highly honored to feature her for Saturday Success Story on AMSDaily as she is my all-time favorite TV show host! I have watched her incessantly in her first lifestyle TV show F! with Cher Calvin and Angel Aquino where I used to get ideas on Philippine fashion, food, travel and lifestyle. As everybody knows in the Philippine media, F! became the longest running and most awarded lifestyle magazine show in the country.

Today, she is what she has worked for and I am very glad to share her story with you!

This is her story:

AMS:  Tell us about yourself. Your education, training and where you are currently involved in.

Daphne: I am a mother, wife, TV Host & Producer of Urban Zone, web entrepreneur (daphne.ph). I was born in thePhilippines, raised inCanada. I’m a Canadian citizen.

I graduated with a Bachelor of Arts, Major in Urban Studies, Specialist in Fine Art History from theUniversityofToronto. I was also appointed as the UNICEF Special Advocate for Children.

AMS:  Growing up, did you always dream of becoming a producer, businesswoman and also a TV show host?

Daphne: No I didn’t. I trained to be an urban planner and did that for about three years. But I always had a creative and artistic side. I knew I didn’t want to work in an office. So my first job was for a Canadian company that did urban planning related projects in developing countries. I wanted to travel after university, see the world and gain international experience before getting a serious job inToronto. When I was in high school inToronto I thought I could one day be an architect even though I wasn’t really interested in the technical side of building a building. I was always attracted to the design world and the only way I knew to manifest it was to work as an urban planner. After my three years doing urban planning programs, I got an offer from ABS-CBN. It was totally accidental. But I was prepared for it. When I got in to ABS-CBN- I was a reporter, taught myself how to write and produce and tell stories and learned the language of broadcasting.

AMS:  How did you become who you are today, the “Daphne Osena-Paez” that we all  know?

Daphne: I learned everything on the job. I taught myself new skills. I wasn’t satisfied just being a host. I wanted to learn the creative side, the back-end, and eventually the business side. Urban Zone® is my baby. It’s my brand. A production company produces it for me – they provide the hardware, but the creative and editorial is headed by me with the help of my team. When UZ’s influence and foothold in the design industry got stronger, I established the Daphne® brand. It is a registered trademark. Under my brand there are home/design products like linens (available in SM and Our Home), furniture (in Rustan’s), and fine jewellery (available in Accessory Lab).

AMS:  In carving your name in the Philippine media, what were some of the obstacles you met and how are you still making it?

Daphne: Initially it was a language/pronunciation problem. I didn’t speak Tagalog well enough, so TV Patrol never allowed me to voice a story for them. I would contribute but I never got to read stories. Until one time I had my own scoop – I interviewed a controversial person and only I had the story, I flew toBoston for it. Now, the challenges I face are those that involve being an independent. I don’t work for  TV station. I do everything on my own – my management, my marketing, my content.

AMS:  Being a Mom, a show host and a producer, how do you manage it all? Where do you get your inspiration and energy come from?

Daphne: I prioritize my children first. Hosting my show only takes half a day each week. The rest of the time I can be working from home. I say no to many social events. I just don’t have the time for that. It’ll take me away from my family. The business (home products) operations are done by my partners. The things that take a lot of time are photo shoots and other marketing activities I have to do to push my brand. And for those, sometimes I bring my kids.

AMS:  Being a celebrated person in theManilaand around thePhilippines, what is your  most important message that you would like your followers/fans to know about you?

Daphne: That I am a product of my own hard work and was never about hype. I never had a manager, publicist – I don’t even have an assistant. That I achieved this slowly but surely. TV shows don’t last forever. But even if I lose one, I can make another one. I credit that to the fact that I know the back end of my business. And also, that I am a mother first before anything else.

AMS:  As the producer and show host of Urban Zone®,  what are your favorite houses?

Daphne: Each house is worth a story. They are all good.

Editor’s Note: Watch a segment of Daphne’s TV show Urban Zone®:

AMS:  Who or what inspired you to be who you are?

Daphne: My own personal desire to succeed. My parents of course guided me throughout my young life. I still turn to them for advice. And when things get rough, I turn to them for pep talk because no matter what, they are always my biggest supporters. I am proud of my university education – my parents worked hard for that. Professionally, it is my husband who helped make everything happen for me. He is my rock and my compass. He always knew which path I should take, even if it was the long path. But I got there.

AMS:  What are some of the greatest achievement that you’ve had aside from we already mentioned?

Daphne:

a) Project manager of an international development program forCanada- at 24 years old.

b) Spearheading the coordination of foreign aid fromCanada’s Global Medic to Iligan and CDO last December. I just did it on my own out of frustration. I contacted Global Medic and asked them to come and help restore clean water. In a span of 24 hours I had to get approval from the top guy of PAL to fly in 5 Canadian volunteer medics and huge cargo full of water purification tablets. In the first 2 hours, I was able to get their two local trucks on board a Navy vessel. Then when things were getting critical, I was able to get a C130 to fly more cargo to CDO. I almost fainted after everything was delivered. The value of the aid was over $100,000 USD.  BBC World News found out about what I did and interviewed me (live radio).

c) Being a UNICEF Special Advocate

AMS:  Who are/were your motivators?

Daphne: The fact that I am a mother of 3 happy girls.

AMS:  If, you were to tell us what are the most important skills that you need in order to be successful (in general) in life- what are they?

Daphne:

1. Know the technical or creative side, learn the craft

2. Be open to new possibilities

3. I’m a firm believer that obtaining a university degree is a good thing to have. It may not be a guarantee for success, but it has always given me confidence that I can go anywhere in the world and my degree can open doors.

4. Be a good communicator – have good writing skills.

5. Charm is a good thing.

6. Never underestimate the power of being nice.

7. Get valuable work experience in the industry you want to be in – even if it means working for free at first.

AMS:  What are your next goals for yourself and for family?

Daphne: To expand Daphne.ph

AMS:  Finally, what is your definition of success.

Daphne: Stability, Sense of achievement and Happiness

To read other inspiring Success Stories, click here.

Saturday Success Story #Twenty: Henzel Gapay

By Alpha Miguel-Sanford

Henzel Gapay loves to smile. That is her mission. That is her passion. So, she is sharing to everybody and encouraging everybody to do the same. Smiling should be an easy task and not a menial chore to do; however life has it that it can be daunting to give one smile to yourself or to someone else especially when you feel that the world is on your shoulders. This is where Henzel comes in to the rescue. Henzel wants to make people smile. She wants people to be happy and give each other some “smiles”. She is behind the Happiness Project, which is full of happy thoughts and reasons to make her readers smile. She inspired many readers to do the same and hopes to reach out to more people.

For today’s success story, I would like you to get to know her, her own happiness and how she continues to share the joy of making people smile. And while you are reading her story, I would like you to smile and think how your smile can make someone’s day.

This is her happy story:

AMS: Tell us about yourself. Your education, training and where you are currently involved in.

Henzel: I am a 23 year old lady from the Philippines. I graduated from De La Salle Manila last 2010 with degrees on European Studies and Advertising. My first job was under a real estate company, Megaworld Corporation, where I worked for a year as a property consultant that mainly involved sales and marketing of properties. I started blogging when I was in college and I tried to continue it even when I was working. Aside from that, I loved dancing and I used to do workshops. Right now, I ended my contract with Megaworld Corporation and I’m trying to explore more opportunities especially on the field of events.

AMS: Growing up, did you always dream of becoming who you are today?

Henzel: I never imagined my life today. I grew up in a broken family. I spent some of my years with my mother and some with my father’s family, right now I’m staying with my grandmother and I just see my parents once in a while. Back when I was a kid, I wanted to become a teacher. But when I was starting to grow up, I realized that I really wanted to work for United Nations. I know right now that I’m far from reaching it but I’m just doing the best way I can to achieve it. I’m starting to save money so I can have a masters degree on European Studies, and maybe get a shot on working for United Nations and the like. I know, some weird dream I have.

AMS: Who or what inspired you to start the Happiness Project? Why Happiness?

Henzel: The story of my Happiness Project started 2010. Growing up, I was never really the happy person and I didn’t grow up with an overflowing of love and affection around me. Right before I started it, I was actually battling depression, I used to hurt myself pretty bad then I thought I was dying. Luckily, I just woke up one day and realized that I want to make people happy. I want to blog about my life and how hard I try to make it work. Maybe on the other end of the screen is some girl experiencing the same way and I hope she finds my blog and know that she’s not alone on this.

Believe it or not, Happiness is not an easy thing to blog about but I think it’s the most important thing. At the end of the day, people just want to be happy, buy things that can make them happy or be with the people that make them happy.

AMS: Could you please tell us what the mission of the Happiness Project?

Henzel: The mission of the Happiness Project is to inspire people and to give them hope. I share my life to them, every heartache and suffering, and I make sure that I leave a valuable lesson every after post. The happiness project was meant for people to make their own happiness project as well. A wise man once said that happiness is contagious. I wanted the project to be contagious. It wasn’t just my happiness project, it was their own. The learning that they get and the happiness that I was able to give them,  that was what the Happiness Project is all about.

AMS: What are some of the greatest achievement that you’ve had with this project?

Henzel: The Smile for Henzel project. I was experiencing a very bad ailment at that time and I was losing hope on everything. Two of my followers decided to make a video of it wherein people sent their warmest smiles. It was very moving and I know that my happiness project was a success just to see a lot of them smiling.

**Check out the video here:

AMS: In building your blog as well as your Facebook page, who were your support system? Who are/were your motivators?

Henzel: My support system was mainly my followers. They were basically my source of inspiration. The Facebook page was made so they can reach me and share their stories as well. I get a lot of messages from young girls losing hope and I try my best to just be there for them and give them some advice on how they can look at the world with more sunshine.

AMS: If, you were to tell us what are the most important skills you need in order to be successful in life- what are they?

Henzel: You have to be very positive. I noticed how the happiness project was able to help in my career. People just really need to be very positive on whatever comes their way. Giving up is not an option. You also have to be very goal-oriented. Your goals motivate and inspire you to do great on your craft. And smiling, no matter how bad the situation is, you just give yourself sometime to smile and be thankful for the things that you have in your life.

AMS: Can you share some of your tips in staying happy and being good at it?

Henzel: Happiness is a choice. It’s what your heart wants. People remain sad because they can’t let go of the things that make them sad. Instead of focusing on the things that make us sad, we should dwell on the things to be grateful for. Doing good to others is also a happy feeling. When you know that what you’re doing in your life is also helping other people, you can’t help but feel happy about your life. Being happy is also accepting change. You have to make every moment last.

AMS: Do you think you are being happy? How do you stay happy all the time? What are the ingredients to a happy life?

Henzel: Don’t get me wrong, I am not always happy. I cry when I need to cry and feel sad when I’m sad. It’s part of the healing process. You need to learn from the bad things that will happen in your life. I just don’t consider the bad things as suffering, I consider them as a lesson. That God is trying to make me a better and stronger person. He won’t give me hardships that I can’t handle. It helps to have great faith as well and your love for mankind.

AMS: What are your next goals for your project? How about for yourself?

Henzel: I had to stop my happiness project for awhile. All these years I’ve been trying to make other people happy and I just needed some time do focus on myself on what makes me happy. I don’t want to hide behind a fake smile and I want to be able to share genuine happiness. So what I’m doing right now is focusing on the things that make me happy, by then I can share the happiness to the world again. It’s okay to rest, as long as you’re not quitting. So I just said to my followers that I’ll see them later, no goodbyes.

AMS: How do you achieve balance between your regular work and your project?

Henzel: I check my blog every other day, I make sure to reply to all my messages and try to help everyone as much as I can. I usually get more blogging time during night time right before I sleep.

AMS:  Finally, what is your definition of success.

Henzel: Success is waking up every morning feeling grateful for yesterday, no regrets. Success is having enough money, not for yourself but for the people you love and the people who needs them the most. Success is being contended on your position in life. Success is being happy no matter what.

AMS: Do you think success commensurate with happiness?

Henzel: I think that happiness commensurate success. The more you feel happiness, the more you feel that your life is a success

To read other inspiring Success Stories, click here.

Saturday Success Story #19: Rowena Sy-Santos

By Alpha Miguel-Sanford

Rowena Sy-Santos, founder and the chief baker of Kéyks shop in Massachusetts has been passionate about baking since she was young. Prior to establishing Kéyks, she was an information technlogy worker for fifteen years! However, when her son was born she wanted to spend more time with him and decided to follow her passion: baking.  So, she decided to study pastry making in Newbury College  in Brookline, MA with the hope of having more time with her son. Although she didn’t complete her pastry-making course, she self-taught herself and established an informal baking service out of their home in Waltham, MA and has since began taking orders from her online website. In March 2011, she opened her bakery shop in Chelmsford, MA where she continues to fulfill cakes, cupcakes of any shapes and sizes, exotic desserts, Filipino pastries and Filipino bread such pan de sal pan de coco, spanish rolls, cheese roll, ensaymada, sans rival and empanada.

This is her story:

AMS: I have always admired your cake creations and in fact I saw a press release about Kéyks on Boston Parents Magazine. Tell us about yourself. Your education, training and about Kéyks.

Rowena: I’ve been in the US for 10 years now.   How time flies!   My undergrad  is in Computer Science back in the Philippines.  I’ve been in
corporate since graduating from school, and moving here.  Cakes and
sweets are something I’ve been doing on the side since I was in school.

AMS: When did you start Kéyks? Prior to starting Kéyks, where were you?

Rowena: The doors of Kéyks opened March 29, 2011.  Before Kéyks, I worked in high-tech.

AMS: Growing up, did you always dream of becoming a baker and an entrepreneur?

Rowena: As a kid, I dreamed of opening my own bake shop.  But this dream  disappeared in my 20s.  What remained was my desire to have my own  business.    It made sense to go into the cake business and open a
shop since I was already entrenched in it at home.

AMS: Who or what inspired you to start Kéyks? Why Kéyks?

Rowena: My son inspired me to open Kéyks.  I thought I would have more time to  spend with him.  I quickly learned this is not the case. Why Kéyks?  “keyk” is how we spell “cake” in the Philippines.  I wanted to bring in my roots into the business,  as this is a big part  of me and the products we offer.

AMS: Could you please tell us what are the products and the mission of Kéyks?

Rowena: Kéyks strives to provide beautiful and delicious products.  We offer  custom creative cakes,  and cupcakes, cakes, Filipino products for
walk-ins.

AMS: What are some of the greatest achievement that you’ve had with Kéyks?

Rowena: Getting the shop up and operational with regular introduction of new  flavors and products, building relationships with clients and bringing great people on board.

AMS: In building Kéyks, who were your support system? Who are/were your motivators?

Rowena: My husband and family are my biggest supporters and motivators. Knowing that they’re rooting for me against all odds is a tremendous up-er.

AMS: If, you were to tell us what are the most important skills that  you need in order to be successful (in general) in life- what are  they?

Rowena: Be a realistic optimist.  Be resilient.  Pray daily and be thankful for small blessings.

AMS: Can you share some of your tips in starting and building your own business?

Rowena: Very cliché, but “Keep going even when the going gets tough.” The struggle gets easier, and you will eventually see the light at the end
of the tunnel.

AMS: What are your next goals for Kéyks? for yourself?

Rowena: I’d like to continue adding to our product line, and continue
improving on the operational efficiencies of the shop.

AMS: I’ve seen on your Facebook Page your Bike Ride, what is it all about and how is it connected to your bakery?

Rowena: My husband is an avid cyclist.    He goes on weekend rides with different groups, and had the idea of a Cake Ride that starts at Kéyks.

AMS: How many cakes and Filipino pastries do you bake in a day?

Rowena: It varies.

AMS: How do you manage to stay slim despite tasting and baking goodies each day?

Rowena: We’re literally on our feet all day, and moving.  This is the work-out I get.

AMS: What is your favorite Filipino pastry – would you sell that in your bakery as well?

Rowena: Sans Rival.  Yes, we sell this at the shop.

AMS:  Finally, what is your definition of success.

Rowena: Being content and happy.

Follow her on Facebook or visit her bakery shop on 333 Acton Road Chelmsford, Massachusetts. You can always call her shop to order Filipino pastries and custom-made cakes/cupcakes at (617) 855-KEYK (5395).

To read other inspiring Success Stories, click here.

Saturday Success Story #14: Suzette Martinez Standring

When I sent an email to Suzette asking her if I could feature her on this site, I was hoping she would say “yes”. I’ve read many of her articles published in local newspapers such as The Milton Times and The Patriot Ledger as well as in the Boston Globe (the most recent one was about her basement renovation of her Milton, MA house) and I have always wanted to connect with her for two reasons: she is Filipino and she is also petite! Though I’ve never met her, I feel as though I have gotten to know her already based from all the columns she’s published!

That is why on the day that I received her reply, I was so ecstatic – I almost fell out of my seat! Having a professional writer grace this site is more than an honor. It’s a dream come true!

Suzette’s bio is absolutely, positively, ridiculously impressive! (You can check her complete bio here) Needless to say, I admire her for the many achievements she’s received as a writer, producer, TV show host and a published author. However, what really draws me to her is the idea that petite women (like her) can be powerful and influential. As a petite woman, she has proven that many times as the President of the National Society of Newspaper Columnists and for being an award-winning author! She is currently working on her book about petite women and I can not wait to get my hands on that!

Our Saturday Success Story, Ms. Suzette Martinez Standring is an award-winning columnist, author, speaker, producer, TV show host and most importantly she is  ”petite”. She is syndicated with GateHouse News Service for her spirituality and humor columns. She is the award-winning author of The Art of Column Writing.  She hosts and produces It’s All Write With Suzette, a half-hour TV show about writing, and she presents writing workshops nationally. Visit her website and read her archived columns at http://www.readsuzette.com.

This is her story:

 AMS: Tell us about yourself. Your education, training and where you are currently involved in.

Suzette: Both my parents were born in the Philippines and became U.S. citizens. I was born and raised in San Francisco and went to Cathedral High School, a Catholic school for girls (at that time).  I never went to college because my father, in 1972, said, “I’m not paying for any more tuition.  You’ll only end up getting married.” That was how it was back in the day.  I was so jealous of my college friends that I embarked on my own self-study of literature.  I read the works of Herman Melville, Thomas Hardy, George Eliot, any author I thought my friends might be reading. I loved the written word way back then. I made the most of my typing skills (100 wpm) and worked as a legal secretary and later became the executive director of a 1500 member legal association.  When I moved to the East Coast in 1996, I took up professional writing for the first time and landed a job as a county news reporter, with no previous journalism experience. That began at an adult ed journalism course I took out of curiosity. The instructor was the managing editor of a large regional newspaper.  After six weeks, he said I had “natural talent,” and offered me a job.

It was tough, frightening, but exhilarating. I discovered a passion for writing and an ability to make deadlines. Being a news reporter gave me a license to be nosy, which was so much fun.  From there, I added writing a humor column to my newsroom duties.

When I moved to Massachusetts (Milton) in 1999, I tried my hand at freelance writing.  I joined the National Society of Newspaper Columnists and met award-winning writers. I later became president of the NSNC.  I applied what I learned from great columnists.  Since 2008 I’ve written a twice-monthly spirituality column that appear in The Patriot Ledger, as well as humor columns, all syndicated nationally through GateHouse News Service.

All the great advice that propelled my own career forward caused me to write a book, “The Art of Column Writing: Insider Secrets from Art Buchwald, Dave Barry, Arianna Huffington, Pete Hamill and Other Great Columnists.” It’s about writing advice from over 50 celebrity newspaper columnists, and has won awards and is used in journalism courses nationally.

I also produce and host a TV show about writing, “It’s All Write With Suzette,” where I feature guest columnists and authors and we talk about the process and craft of writing as it applies to their particular genres.  It airs on Milton (MA) Cable TV Access every week, but episodes are available on www.vimeo.com and on my website, www.readsuzette.com for viewing.

AMS: Growing up did you always dream of becoming a writer?

Suzette: No, although I was a prolific note-passer in school, typically during math and science classes.  I did love to write long, funny letters (in the pre-email days) to my friends.  But I never wrote stories or non-fiction until that fateful day when I took an adult ed class in “journalism” and the writing ball got rolling in the newspaper field.  Prior to that I was involved in association management and event planning. I was ready for a change!

I’ve discovered an equal passion for helping others to find their own writing voice.  I love teaching writing workshops, which I give nationally at schools and conferences.  To help a terrified aspiring writer toward publication is so gratifying.

Now I’ve got a new project:  I offer private writing workshops for groups.  It can be a one-time workshop in someone’s home on some aspect of writing.  Or I can give ongoing sessions where I can help with direction, guidance, feedback and writing advice on various projects.  It’s not necessary for everyone to be working on the same type of thing.  Good writing advice applies to all genres.

But when I was younger, I never dreamed I’d become a writer or a teacher.

AMS: You are a celebrated writer for your religion and humor columns as well as an award-winning author, could you please share to us how do you do it all?

Suzette: Well, as I say in my book, The Art of Column Writing, people often think inspiration comes through a magic zap to the brain.  Actually, it starts on the other end – velcro your butt to the chair.  Sit down and write at a set time every day. Show up even if you feel you have nothing to say.  After a while, a daily habit will train your mind to perform for the period that you have set aside to write, whether it’s for 20 minutes or four hours.

I set a schedule.  My best time for creativity is early morning until about noon.  I have a to-do list ready so I don’t spend time scratching my head, “What am I supposed to do next?”  I do all my writing projects in dribs and drabs because I need variety, have a short attention span, and I don’t like the pressure of completing a piece in just one day.  For example, on day one, I do my first (lousy) draft.  I tweak it the next day or maybe I do research.  I finish up later in the week.

I love writing conferences.  I meet other writers and learn from them, and it’s how I’ve been able to network for guests on my TV show.

I stick to a to-do list every day.  You can’t believe the amount of time one can waste wondering, “Now what was I supposed to do today?”

AMS: I read a review of your latest book, “The Height of Power” (although I have yet to read the collection of essays) that this book started because of a comment made by a flight attendant towards you. Could you tell us how did this book start and how did you gather of these powerful yet petite women?

 

Suzette: It hasn’t been published yet. My book about petite woman is now entitled:  Have Stepstool Will Travel: Petite Women Speak of Stature. I’m still working toward publication. The idea began as an essay that won first place in a writing competition sponsored by the Florida Writers Association. By then I was working on a book project. The Boston Globe wrote a column about my book idea and my competition win.

I had a New York agent pitch it to various publishers. The good news is that they thought my book about petite women successfully navigating the world at armpit level was unique.  The down side was they are unsure of the market.  I’m compiling the essays and it will be published soon, perhaps digitally.  It’s a brave new world and how I hate learning new technology!

I think the petite demographic is tremendous and I’ve already collected amazing essays from successful women, include Chloe Dao, the 2005 winner of Project Runway and Miami University president Donna Shalala, who is the former Secretary of Health and Human Services under the Clinton administration.

I’m 4’10” by the way.  Roar!

AMS: A lot of Filipino women are petite yet they can be “powerful” in many ways possible, what is your advise to petite women in the corporate/career world? How can they strengthen their “power” or their influence even more?

Suzette: Confidence and good will always makes one appear bigger.  Become the go-to person in your field, become the resource or expert others turn to for help.  In putting together my book about petite women, it was so encouraging to read hilarious, poignant and inspiring stories about overcoming negative presumptions due to our height. Successful petite women refuse to be defined by others.

AMS: Let us get a little more personal. At this point in your life, what are some of your greatest achievements?

 

Suzette: With age comes wisdom.  At 57, I’m very grateful and proud of my happy marriage with David Standring.  I feel my daughter, Star Baylon, is my crowning achievement, especially now that I see that she and her husband Joe are terrific parents to Bella (6) and Lulu (3).

Next I’m so proud of having written The Art of Column Writing that is used in journalism schools.  Also, it was an honor to serve as the president for the National Society of Newspaper Columnists.  That I’ve been able to help others get published, to reach for their writing dreams, is the best of all.

AMS: In reaching for these achievements, who helped you? Did you have any mentor or somebody who inspired you to become who you are now? Who are/were your motivators?

Suzette: I work on maintaining a deep relationship with God.  My faith has helped me to overcome insecurities in my career.  It’s no longer about my ego or achievements.  Making the most of one’s talent is an act of worship. It’s about discovering my purpose in life, and I believe that helping others find their writing voice is important.  I just do my bit and if it fits the grand scheme of things, God will knock down the doors.

And he has by allowing mentors, teachers, colleagues and helpful friends to “pop up” in my life just when I needed them most.

AMS: If, you were to tell us what are the most important skills that you need in order to be successful (in general) in life- what are they?

Suzette: A sense of humor! Curiosity. Resourcefulness. A willingness to go beyond the job description. An open heart. A passion to improve one’s craft.  The humility to learn from others and to accept criticism gracefully.  To let go when the time comes.

Also, if you love to write, attend writing conferences. There is no substitute for meeting people face to face for creating a friendship.

AMS: How about in your field? How can aspiring writers and producers become more successful? Can you share some of your tips?

Suzette: I once read a saying, “A man’s reach must exceed his grasp, or what’s a heaven for?”  Stay curious.  True networking is about creating real friendships.  Try to overcome your insecurities about approaching “accomplished” people.  Often they want to help you, too.

When I wrote The Art of Column Writing, I was terrified of calling people like Dave Barry.  After all, who am I and why would he even answer my call?  But I kept telling myself that I’m asking questions on behalf of other people who don’t have the same access.

I overcame my insecurities by thinking of what a service it would be to others. So often we’re willing to make efforts for others, but not for ourselves.  So use that trait to advantage.  Figure out how your project is of service to others.

AMS: What are your next goals? for your family and for your professional growth?

Suzette: Well, I’m on the hound dog trail to learn how to publish books digitally, which is a fast growing trend in publication.  This baptism by fire, I tell you, but I have a lot of advice from colleagues.  I would like to grow professionally by writing a novel.  I’ve always done non-fiction, so that would be a creative challenge for me.

AMS: Finally, what is your definition of success?

Suzette: On a professional level, being in place where people seek my advice on writing is both humbling and gratifying. To be at a stage where I can help people break through their insecurities to explore their own creativity is a blessing.

On a personal level, success is feeling contentment.  Nothing is guaranteed, but I feel a serenity I never had when I was younger.

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