Success Story: Hanz Florentino, Author and Serial Entrepreneur

By Alpha Miguel-Sanford


Today’s featured success story is another young and successful Filipino, Hanz Florentino who just published his first book in the Philippines, “Rich, Real and Radical” with renowned internet marketer Janmck Hilado. Aside from being an author who is also an entrepreneur and sees himself becoming an influential millionaire.

This is his story.

AMS:  Tell us about yourself. Your education, training and where you are currently involved in.

Hanz: I used to remember people calling me “mr.perfect”. Perfect quizzes, perfect attendance, perfect projects, also perfect smile and even, the perfect boyfriend! haha! Modesty aside, I graduated Bachelor of Science in Psychology Magna Cum Laude last 2008. A few days after graduation, I got hired, and became “the perfect employee”. I became a training officer of a big company and easily became the boss’s favorite. Delivered on time, arrived on time, and rendered hundreds of “offer” time. After a year, got promoted and became a Customer Service Manager trainee, and was the youngest supervisor of the company. But the perfect employee did the impossible – I quit my job. Why? One day, sitting in my desk, this question hit me…

“Is this what I wanted to do for the rest of my life?

Right now, I recently launched my first book, co-authored by one of Philippines top internet marketer – Janmck Hilado, RICH REAL RADICAL: 40 Lessons from a Magna Cum Laude and a College Drop-out.


(Trivia: They sold 500 copies online… in 10 days… before launching their book!)

We both founded the Radical Millionaires – a success support system that is geared to empowerment thru entrepreneurship. On the personal end, I am a creative marketing consultant that offers design projects and video productions. Of course, I continue to give my training and workshops on leadership and abundance.

“Is this what I wanted to do for the rest of my life? Never been better!”

AMS:  Tell us about how you become involved in your current project/book and its mission?

Hanz:  Actually, it started with a drawing.

This is part of what I drew last December when I attended the Firewalk Boot Camp.  We were asked to draw the life we wanted and is called the Genius Creation System.

As said, “Ask and you shall recieve!”

Then last January, an idea just of a book of stories came to me. I then called up Janmck, and the rest was history.

AMS:  What is your vision of these projects or your book?

Hanz: The book is simply the combined collection of all our stories of how we did it. From ordinary guys, to someone who became “angry” of their situation, worked on it, and are now living their dreams. From all our mistakes, experiences, lessons learned from expensive seminars, overnight book dates, and from many amazing teachers and mentors.

We wrote “Rich Real Radical” with the idea saying, “Hey, you, yes you! There’s no reason why you cannot do it!”

AMS:  What are some of the greatest achievement that you’ve had?

Hanz: I have done and achieved so many, I mean materially, but that which I would really be so proud of now is my very own family. We used to be the ordinary- employee-scarcity mindset family. I grew up waking up at night hearing a lot of yelling and stuffs all flying all over the place. And even to the point of breaking the whole family because of financial problems. Debts here and there. I remember I was still very young, and I really felt afraid seeing people coming to our house getting all our appliances – collateral damage. It was tough.

Everything started to changed when I quit my job.

At first, I became an outcast! Imagine the breadwinner cutting his supply of bread. I even stayed at Janmck’s place for about 3 months just to stay away from the negativity from my family.

Finally, I was able to take off, and my family finally saw the results. That’s when they changed as well.

Currently my dad is running his flourishing construction business. And I still can’t believe that as I go down stairs late at night to make my tea and I would be seeing him, reading “Secrets of a Millionaire Mind”, or watching John Maxwell DVDs, or listening to a recorded talk of Bo Sanchez. And my mom is now doing “tremendously awesome” monetizing her talent of cooking thru Cebu Packed Lunch

More than these, we become really close to each other. From scarcity mentality of overly-exaggerated-frugality to parents who are so generous not only to us – Sunday blow-outs – but most especially to dad’s employees and their fellowship with Couples for Christ. Imagine, my parents have given them a treat more times than to their own family!

AMS:  Who are/were your motivators?

Hanz: Myself! My daily goal is to simply be better than who I am yesterday! I tell you, that’s enough motivation.

But of course with the help of a lot of people. Starting from the book/video mentors like Bo Sanchez, Robin Sharma, John Maxwell, Jim Rohn, Zig Ziglar, Seth Godin, Brendon Burchard, Gary Zuckav, Debbie Ford, Deepak Chopra, and Wayne Dyer. Then of course my family, and extended families: Radical Millionaires ( , Creative Hanz Team (, Feast Cebu Family, and my new Wellness-Yoga-Kalimasada Family. (Filipinos indeed have “Close Family Ties!”)

AMS:  If you were to tell us what are the most important skills that you need in order to be successful in life- what are they?

Hanz: Self-Awareness – It’s basically how well you know yourself. Who are you? What are your strengths? What are you good at? What are your goals? What are your weakness? And of course, what is your story? This can be developed through daily journaling, and meditation.

Clarity – One time, I handled a financial education seminar, and I asked the audience, “Who wants to be rich?!” Everybody raised their hands! Then follow up question, “Who wants to be a millionaire?” Nobody raised their hands! That my friend is what I meant about clarity.

Bias for Action – Action, action, action. In our book, we truly emphasized the Ready, FIRE, Aim strategy. Take action now, just adjust along the way. As what I always tell people, “Double time on your dreams!”

AMS:  What are your next goals for yourself?

Hanz: My main goal actually is to do yoga headstand by December. =D

More than that is to, as what I declare in my website: – Inspire 10,000 Lives before I reach 30. And oh, I have 5 more years to go, and I believe I can really do this. With our book Rich Real Radical, where you can order here –, and as what we are now setting up the Radical Millionaires Academy – where the course is, BSM – Bachelor of Science in Millionaire-ing and subjects are  Entrepreneurship 101, Art of Sales, Stocks Investment, Magnetic Persuasion, Hypnotic Marketing, and the like – 10k lives is way too short!

AMS:  What is your definition of success?

Hanz: Success is about love. Too cliche right? Actually it’s pretty simple.

Let me rephrase, Success is doing what you love, making money doing what you love, doing these with people you love, overflow yourself with love, and teaching to people your story of love.

Editor’s Note: You may add Hanz Florentino at, and tag him as well!