Earn Trust. Money Will Follow.

Photo of Michaela Cruz- Ungos

By Avdhessh Arya


In 2011, a guy approached me for a business opportunity. We met in a five star hotel in Delhi.

He presented me a business plan (some sort of multi level marketing), which, apparently, was being joined by many high profile people (or so he claimed) like actors, models, and people with influential backgrounds.


“Why should I join this?” I asked.


“See,” he replied, “You can earn lots of money by joining this business. Only sky is the limit.”


“And what is it that you are selling?”


He introduced various products and services to enhance people’s lifestyle, health and prosperity consciousness. Then he showed me some fancy looking bio-disc kind of thing, which, if used regularly, can boost body’s immunity like anything. (I doubt that)


I asked him if he has something useful – something that is truly worth recommending to my people (readers of my blog)




He tried to persuade me to join the business by focusing on the money part. (And how quickly it can make me rich and financially free.) I didn’t get carried away.


Another incident.


One personal development coach approached me. He sells self-created products on the internet.

I was offered to become an affiliate. Advertise his products on my website. And earn money as commission.


I demanded a copy of the products for review, so I can see if it’s something worth recommending to my people. I never got one.


Money alone cannot (and should not) be the factor to join a business, or advertise products that you don’t know anything about)


Money is not a substitute for trust.


Trust is the most valuable thing in business, and life in general. Yet most young entrepreneurs forget this important rule, and start focusing solely on money.


People buy from you, because they trust you.


And they trust you, because you add value to their lives. The moment you start taking their trust for granted, they disappear.


Money is a part of business, NOT business itself. If you are really serious about earning money, stop focusing on money. Think of ways to earn TRUST.




Editor’s Note: Avdhessh Arya, is a personal development coach for youth and voice actor, who helps young people break walls of self-imposed limitations and become confident individuals. He is also the founder and owner of avdhessharya.com, a website portal with focus on dealing with lack of self-confidence, negativity, self-doubt, lack of focus and more. Visit http://avdhessharya.com to read more such insightful articles.