Raise Your Right Hand
In 2001, De Beers Jewellery launched the right hand ring campaign as a way to encourage women of the world to celebrate independence and indulgence. The right-hand campaign also started a revolution that wearing and buying diamond rings are not only confined to weddings and anniversaries but has become a symbol for women who need to celebrate an event such as a promotion, a milestone or just because. It has also become an empowering ad campaign to women who have chosen to have an independent spirit, economic freedom/power and the ability to be influential.
Today, I encourage all the women – especially in honor of the RH Bill (Philippines) to please Raise Your Right Hand. You know, you can do it! You know you have the right for it. It is time for all the women to speak and raise your right hand – be free, be who you are! You are a woman!